This is a just-for-fun redesign for the Johnson City, Tennessee Blue Plum Festival, which celebrates the revitalization of the downtown area in this historic Tennessee city. I have been to Johnson City a few times and its charm is apparent and infectious. The festival includes Southern food and music, especially blue grass and jazz. I wanted my take on the event to feel lively and youthful, celebrate the spirit of Tennessee and the start of summer. The illustrations were created with pen and ink, and then brought into Photoshop. Also shown here is a poster and typographic entrance ticket.