Shop Your Way is a rewards program that gives customers points for the money they spend at Sears. When I worked for the Sears online business unit, I designed for multiple branding, web, and print projects for Shop Your Way. A few of the colorful projects I was able to design for include the brand style guide, landing pages for the Sears website, web banners, the Twitter background, Facebook timeline images, logos, coupons, a share icon for mobile use, as well as several email blasts, posters, and advertisements.
Coffee + Email
Coffee + Email is a monthly get together at my office, where the designers and writers discuss great finds in the niche world of email design over hot coffee. This was a fun and quirky logo to work on, and after presenting a few ideas my team picked this one.
Emma Willard is a prestigious all-girls school located in my hometown of Upstate New York. While partnering with Association Development Group, I had the opportunity to work on the branding for the girls' upcoming prom. The prom theme was "Casino Royale," which was a blast to design for!
NYPTA: 30 Years
NYPTA, or the New York Public Transit Association, reached out to ADG looking for an anniversary stamp to commemorate their 30th year. The client request was to come up with something celebratory, clean, and that would tie in with their beautiful existing logo and palette. These are a few of my favorite designs I presented.
NY Credit Union
The Credit Union Association of New York came to ADG looking for a complete refresh of their branding. The ask was to design something stylish, smart, and modern, while still conveying the immediate idea that they were a solid and trustworthy exploration. These are some of my designs I contributed to the project.
This is a logo I worked on with ADG for a New York state government accounting class. The team was up for something fresh and colorful, so I put a playful spin on primary colors and basic math symbols.
Statewood Properties is a realty company based in my hometown of Albany, New York. I was thrilled when I was asked to design a logo for them in partnership with Association Development Group, Inc. The ask was simple: to create an elegant logo with a tree illustration. While a few alternate colors and looks are shown, the client went with a pear green.
Far From Fabio
Far From Fabio is a radio station run by my buddy from high school, Erik Carman. "The Far From Fabio Radio Show features an eclectic blend of the best alternative music from new releases to new bands and rising legends." Erik approached me and asked if I'd like to collaborate on an identity for the show with him, to which I said absolutely! He envisioned the logo as feeling urban, funky, smart, and not relating to any one particular genre of music. We went through several phases of colorful, fresh designs and ended up using the first design, and the second was a close favorite.